Sensemitter is now Emhance.
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About us
About us
Run tests that
Run tests that
Emhance
Emhance
outcomes
outcomes
We're a team of passionate gamers building an emotion intelligence research hub for game studios, so teams can understand what drives growth, retention, and monetization, and act with confidence.
We're a team of passionate gamers building an emotion intelligence research hub for game studios, so teams can understand what drives growth, retention, and monetization, and act with confidence.
Trusted by player-obsessed studios
Trusted by player-obsessed studios
Trusted by player-obsessed studios
Trusted by player-obsessed studios
Mission
Make emotion the
Make emotion the
universal
universal
universal
signal
signal
signal
behind great digital experiences
behind great digital experiences
behind great digital experiences
Teams already have plenty of data. What they often lack is the “why” behind player decisions. We measure emotion moment-by-moment, then translate it into actions that fit real development timelines.
Teams already have plenty of data. What they often lack is the “why” behind player decisions. We measure emotion moment-by-moment, then translate it into actions that fit real development timelines.
Passion for great games
From creatives, to research to design we bring a wealth of expertise to make gaming great. We don't just measure outcomes; we bleed gaming.
Passion for great games
From creatives, to research to design we bring a wealth of expertise to make gaming great. We don't just measure outcomes; we bleed gaming.
Passion for great games
From creatives, to research to design we bring a wealth of expertise to make gaming great. We don't just measure outcomes; we bleed gaming.
One hub, full context
Emotion and attention signals paired with behavioural data, usability, surveys, and player feedback — in one view.
One hub, full context
Emotion and attention signals paired with behavioural data, usability, surveys, and player feedback — in one view.
One hub, full context
Emotion and attention signals paired with behavioural data, usability, surveys, and player feedback — in one view.
Decisions you can ship
We focus on practical outputs: what to change, why it matters, and how to validate quickly with the next study.
Decisions you can ship
We focus on practical outputs: what to change, why it matters, and how to validate quickly with the next study.
Decisions you can ship
We focus on practical outputs: what to change, why it matters, and how to validate quickly with the next study.
Meet our experts
Research-led, product-driven
Research-led, product-driven
Our foundation is research expertise, paired with a platform built to operationalise insights at scale.
Our foundation is research expertise, paired with a platform built to operationalise insights at scale.
CEO
Katie Madding
Former CPO of Adjust, bringing a decade of AdTech leadership and deep mobile gaming expertise.
“I realised there was a crazy opportunity for any company who could do something about retention. Decoding emotional moments is a game changer.”
VP of Research
John Hopson, PhD
Author of “The Secret Science of Games”. Ex-Sony, Bungie, Blizzard, ArenaNet.
“We don't just study games; we decode the science of experience to understand exactly why players stay and why they leave.”
Fariz Bashirov
Fariz Bashirov
VP Product & Tech
VP Product & Tech
Isabel Ferreira
Isabel Ferreira
VP Business Development
VP Business Development
David Hartery
David Hartery
Head of Marketing
Head of Marketing
David Mosen
David Mosen
Lead Data Scientist
Our story
Why Emhance AI exists
Why Emhance AI exists
Traditional research often tells teams what players did, but it struggles to explain why those decisions happened in the moment. Emotion and attention signals surface the hidden moments: where excitement builds, where frustration appears, and where attention drops — so teams can fix the right problems first.
Traditional research often tells teams what players did, but it struggles to explain why those decisions happened in the moment. Emotion and attention signals surface the hidden moments: where excitement builds, where frustration appears, and where attention drops — so teams can fix the right problems first.
Our focus
Our research and products are focused on transforming emotion into fast business results at scale
Our focus
Our research and products are focused on transforming emotion into fast business results at scale
Actionable
Clear answers on why players engage, hesitate, or churn — tied to events.
Actionable
Clear answers on why players engage, hesitate, or churn — tied to events.
Scalable
We enable teams to run more studies, with faster turnarounds and less manual review, reducing time to insight
Scalable
We enable teams to run more studies, with faster turnarounds and less manual review, reducing time to insight
Reliable
Multi-method validation so teams trust decisions, ensure internal alignment and move faster.
Reliable
Multi-method validation so teams trust decisions, ensure internal alignment and move faster.
Services + platform
A research suite plus specialists to design studies and interpret results.
Services + platform
A research suite plus specialists to design studies and interpret results.
Ready to see the
whole picture?
Ready to see the
whole picture?
Stop guessing why players leave. Start measuring the moments that make them stay.