Sensemitter is now Emhance.

Emotion-powered creative testing

Emotion-powered creative testing

Understand what truly

hooks

players

Use 421 emotion and attention signals per second to uncover the hidden moments that keep players in the game — or drive them away.

Book a demo

Trusted by player-obsessed studios

Creative intelligence

Creative intelligence

CTR shows you

what

happened.

AI

AI shows you

shows you

AI shows you

why.

Creative fatigue quietly kills UA performance. CPIs rise, CTRs fall, and new ads ship on guesswork. We translate every glance and micro-expression in your ads into clear guidance on what to cut, keep, and scale.

See attention & emotion

Understand exactly where viewers look and how they feel. Link positive and negative emotional peaks to specific frames to spot hooks that grab attention and scenes that quietly lose it.

See attention & emotion

Understand exactly where viewers look and how they feel. Link positive and negative emotional peaks to specific frames to spot hooks that grab attention and scenes that quietly lose it.

See attention & emotion

Understand exactly where viewers look and how they feel. Link positive and negative emotional peaks to specific frames to spot hooks that grab attention and scenes that quietly lose it.

See attention & emotion

Understand exactly where viewers look and how they feel. Link positive and negative emotional peaks to specific frames to spot hooks that grab attention and scenes that quietly lose it.

Align UA, creative & product

Give all teams the same second-by-second creative breakdown, with shared evidence on what truly converts.

Align UA, creative & product

Give all teams the same second-by-second creative breakdown, with shared evidence on what truly converts.

Align UA, creative & product

Give all teams the same second-by-second creative breakdown, with shared evidence on what truly converts.

Align UA, creative & product

Give all teams the same second-by-second creative breakdown, with shared evidence on what truly converts.

Deconstruct & optimize

Deconstruct creatives to uncover which elements drive attention and engagement. Some low performers just need small tweaks to perform, letting you build a library of best practices.

Deconstruct & optimize

Deconstruct creatives to uncover which elements drive attention and engagement. Some low performers just need small tweaks to perform, letting you build a library of best practices.

Deconstruct & optimize

Deconstruct creatives to uncover which elements drive attention and engagement. Some low performers just need small tweaks to perform, letting you build a library of best practices.

Deconstruct & optimize

Deconstruct creatives to uncover which elements drive attention and engagement. Some low performers just need small tweaks to perform, letting you build a library of best practices.

Applications

Applications

What to test in creatives?

Understand why some ads win, why others stall, and what patterns drive repeatable performance.

Ads bundle

Test multiple creative concepts side by side. See which hooks, formats, and structures stand out in a crowded feed.

Ads bundle

Test multiple creative concepts side by side. See which hooks, formats, and structures stand out in a crowded feed.

Ads bundle

Test multiple creative concepts side by side. See which hooks, formats, and structures stand out in a crowded feed.

Playable ads

Replicate the playable ad experience and map frustration, delight, and confusion to each interaction step.

Playable ads

Replicate the playable ad experience and map frustration, delight, and confusion to each interaction step.

Playable ads

Replicate the playable ad experience and map frustration, delight, and confusion to each interaction step.

Low vs. top performers

Compare weak and strong ads to pinpoint the exact moments that separate winners from wasted spend.

Low vs. top performers

Compare weak and strong ads to pinpoint the exact moments that separate winners from wasted spend.

Low vs. top performers

Compare weak and strong ads to pinpoint the exact moments that separate winners from wasted spend.

Competitor analysis

Deconstruct creative ideas from top-grossing games and closest competitors in your genre to learn what they do right.

Competitor analysis

Deconstruct creative ideas from top-grossing games and closest competitors in your genre to learn what they do right.

Competitor analysis

Deconstruct creative ideas from top-grossing games and closest competitors in your genre to learn what they do right.

Best practises library

Build a bank of proven patterns by analysing your top performers by impression score and emotional impact.

Best practises library

Build a bank of proven patterns by analysing your top performers by impression score and emotional impact.

Best practises library

Build a bank of proven patterns by analysing your top performers by impression score and emotional impact.

Ad set + ASO funnel

Understand how a creative handoff into custom store pages feels end to end — and where players drop between ad and store.

Ad set + ASO funnel

Understand how a creative handoff into custom store pages feels end to end — and where players drop between ad and store.

Ad set + ASO funnel

Understand how a creative handoff into custom store pages feels end to end — and where players drop between ad and store.

Why upgrade creative testing with AI?

Regular Creative Testing

Easy to ship new ads, but hard to know exactly why they scaled

CTRs don't tell you if it was the hook, the gameplay element, or the CTA

Privacy-first measurement leaves gaps in data, forcing you to guess

Requires high media spend just to validate a few winners

Combines emotion, attention, and performance for each ad

Deconstruct your creatives and build a library of high-performing hooks, CTAs and loops, so you can iterate

Automates ad grouping and recommendations based on real engagement

Gives UA, creative, and product one shared view of what works

How creative testing works

Upload creatives

Add video ads, playables, and concept variations to the dashboard. Group them into bundles for side-by-side analysis.

Recruit participants

Use your own audience or our gamer panels by GEO and genre. Participants watch or interact with your ads on their devices.

Capture emotion & gaze

We record facial expressions, gaze, and interaction paths, translating hundreds of data points per second into focus and emotion.

AI decoding

Neural networks map attention peaks, drop-offs, and emotional shifts to specific scenes, hooks, and CTAs.

Actionable breakdown

Get attention heatmaps, second-by-second graphs, and “boost / trim / reorder” guidance for each creative.

Launch with confidence

Take only refined, high-confidence creatives into live UA campaigns. Reduce wasted tests and scale proven patterns.

421+

Signals per second

Faster creative cycles

25%

Ad budget savings

Ready to boost CTR and IPM?

Request a creative testing demo and get a walkthrough of attention heatmaps, emotion curves, and second-by-second analysis on your own ads.