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Flexible bundles powered by
Flexible bundles powered by
Study
Study
Study
Minutes
Minutes
Minutes
Emhance AI pricing is based on Study Minutes – the time our models spend analysing your sessions and assets. Use your minutes across playtests, creative tests, ASO studies, and more as your roadmap evolves.

Starter
Starter
Ideal for studios with a few games and minimal annual research
Ideal for studios with a few games and minimal annual research
400 study minutes
400 study minutes
≈ 6 hours of Emhance AI analysis time
≈ 6 hours of Emhance AI analysis time
Test Builder
Test Builder
Test moderation
Test moderation
EmSight AI analysis & recommendations
EmSight AI analysis & recommendations
Playtests
Playtests
Creative tests
Creative tests
Participants included
Participants included
Core
Core
Ideal for studios with a handful of games and bi-annual research
Ideal for studios with a handful of games and bi-annual research
1600 study minutes
1600 study minutes
≈ 26 hours of Emhance AI analysis time
≈ 26 hours of Emhance AI analysis time
Everything in Starter
Everything in Starter
ASO tests
ASO tests
Custom surveys
Custom surveys
Growth
Growth
Ideal for studios with a few games and minimal annual research
Ideal for studios with a few games and minimal annual research
3300 study minutes
3300 study minutes
≈ 55 hours of Emhance AI analysis time
≈ 55 hours of Emhance AI analysis time
Everything in Core
Everything in Core
Usability tests
Usability tests
Funnel tests
Funnel tests
Enterprise
Enterprise
Ideal for studios with many games and continuous research programmes
Ideal for studios with many games and continuous research programmes
6600 study minutes
6600 study minutes
≈ 110 hours of Emhance AI analysis time
≈ 110 hours of Emhance AI analysis time
Everything in Growth
Everything in Growth
Custom tests across all methods
Custom tests across all methods
Design partner access & roadmap input
Design partner access & roadmap input
All Study Minutes are flexible and can be applied to different test types based on your plan. Minutes are consumed by Emhance AI processing time and can be used across playtesting, UX testing, creative testing and ASO studies. Minutes are valid for 365 days from purchase. Participant recruitment and costs are included in all bundles by default.
All Study Minutes are flexible and can be applied to different test types based on your plan. Minutes are consumed by Emhance AI processing time and can be used across playtesting, UX testing, creative testing and ASO studies. Minutes are valid for 365 days from purchase. Participant recruitment and costs are included in all bundles by default.
Need a custom plan?
If your studio runs large-scale tests, operates across many regions, or needs bespoke workflows, we set up custom Study Minute bundles and services.
Methods
Uncover why behind
What we do
What you get
FTUE Emotional Benchmarking
Week Day-1 retention
Emotion analysis of the early game experience, uncovering the precise moments of friction or delight.
Pinpoint friction, double-down on what's working and lift Day-1 retention.
Emo-Playtesting
High attrition at key gameplay moments or feature introduction
Tracking emotional feedback of live sessions for any portion of the game.
Isolate the split-second moments where the game works or doesn't, without interrupting the flow or relying on the user to remember the problem later.
Emo-UX Testing
Usability issues distorting how players judge the game — and your prioritization of fixes
Combines traditional UX testing with emotion tracking to reveal not just what's broken, but how it feels.
Reveals both the UX issues and their emotional costs. Knowing the intensity of frustration associated with each issue enables a studio to effectively prioritize which fixes will yield the greatest impact on player enjoyment.
Video Creative Testing
Low ad-to-store conversion
Analyzing the emotional response to video assets to evaluate user appeal and engagement, providing frame-by-frame, subconscious insights.
Discover which creative elements drive or diminish desire and anticipation.
App/Storefront Asset Optimization (ASO)
Poor visitors-to-player acquisition
Quantifying the subconscious impact of icons, screenshots, and descriptions using real or mock store pages.
Find the components within assets that resonate and drive higher install intent.
Methods
Uncover why behind
What we do
What you get
FTUE Emotional Benchmarking
Week Day-1 retention
Emotion analysis of the early game experience, uncovering the precise moments of friction or delight.
Pinpoint friction, double-down on what's working and lift Day-1 retention.
Emo-Playtesting
High attrition at key gameplay moments or feature introduction
Tracking emotional feedback of live sessions for any portion of the game.
Isolate the split-second moments where the game works or doesn't, without interrupting the flow or relying on the user to remember the problem later.
Emo-UX Testing
Usability issues distorting how players judge the game — and your prioritization of fixes
Combines traditional UX testing with emotion tracking to reveal not just what's broken, but how it feels.
Reveals both the UX issues and their emotional costs. Knowing the intensity of frustration associated with each issue enables a studio to effectively prioritize which fixes will yield the greatest impact on player enjoyment.
Video Creative Testing
Low ad-to-store conversion
Analyzing the emotional response to video assets to evaluate user appeal and engagement, providing frame-by-frame, subconscious insights.
Discover which creative elements drive or diminish desire and anticipation.
App/Storefront Asset Optimization (ASO)
Poor visitors-to-player acquisition
Quantifying the subconscious impact of icons, screenshots, and descriptions using real or mock store pages.
Find the components within assets that resonate and drive higher install intent.
Methods
Uncover why behind
What we do
What you get
FTUE Emotional Benchmarking
Week Day-1 retention
Emotion analysis of the early game experience, uncovering the precise moments of friction or delight.
Pinpoint friction, double-down on what's working and lift Day-1 retention.
Emo-Playtesting
High attrition at key gameplay moments or feature introduction
Tracking emotional feedback of live sessions for any portion of the game.
Isolate the split-second moments where the game works or doesn't, without interrupting the flow or relying on the user to remember the problem later.
Emo-UX Testing
Usability issues distorting how players judge the game — and your prioritization of fixes
Combines traditional UX testing with emotion tracking to reveal not just what's broken, but how it feels.
Reveals both the UX issues and their emotional costs. Knowing the intensity of frustration associated with each issue enables a studio to effectively prioritize which fixes will yield the greatest impact on player enjoyment.
Video Creative Testing
Low ad-to-store conversion
Analyzing the emotional response to video assets to evaluate user appeal and engagement, providing frame-by-frame, subconscious insights.
Discover which creative elements drive or diminish desire and anticipation.
App/Storefront Asset Optimization (ASO)
Poor visitors-to-player acquisition
Quantifying the subconscious impact of icons, screenshots, and descriptions using real or mock store pages.
Find the components within assets that resonate and drive higher install intent.
Methods
FTUE Emotional Benchmarking
Uncover why behind
Week-Day 1 retention
What we do
Emotion analysis of the early game experience, uncovering the precise moments of friction or delight.
What you get
Pinpoint friction, double-down on what's working and lift Day-1 retention.
Emo-Playtesting
Uncover why behind
High attrition at key gameplay moments or feature introduction
What we do
Tracking emotional feedback of live sessions for any portion of the game.
What you get
Isolate the split-second moments where the game works or doesn't, without interrupting the flow or relying on the user to remember the problem later.
Emo-UX Testing
Uncover why behind
Usability issues distorting how players judge the game — and your prioritization of fixes
What we do
Combines traditional UX testing with emotion tracking to reveal not just what's broken, but how it feels.
What you get
Reveals both the UX issues and their emotional costs. Knowing the intensity of frustration associated with each issue enables a studio to effectively prioritize which fixes will yield the greatest impact on player enjoyment.
Video Creative Testing
Uncover why behind
Low ad-to-store conversion
What we do
Analyzing the emotional response to video assets to evaluate user appeal and engagement, providing frame-by-frame, subconscious insights.
What you get
Discover which creative elements drive or diminish desire and anticipation.
App/Storefront Asset Optimization (ASO)
Uncover why behind
Poor visitors-to-player acquisition
What we do
Quantifying the subconscious impact of icons, screenshots, and descriptions using real or mock store pages.
What you get
Find the components within assets that resonate and drive higher install intent.