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Our latest reports and research
The Emotion Intelligence Guide to Gaming ASO
Most store pages are optimized for clarity. The best-performing ones are optimized for how players feel. This guide breaks down how emotion and attention shape install decisions — and why many ASO improvements fail to move the needle. Based on facial coding and behavioral signal research, it shows what actually drives conversion at the moment it matters.
How Players' Emotional Response Impacts Game Ad Performance
Despite shorter attention spans, 60-second mobile game ads continue to drive strong install and click-through rates. Our Royal Match study shows surveys miss the difference, while emotional engagement data explains why the longer format works.
Call of Duty: Black Ops 7 teaser analyzed by emotion Al and eye-tracking
Emhance tracked how Call of Duty fans and newcomers react differently to the Black Ops 7 teaser – revealing the hidden psychology behind a $30B franchise's marketing approach.
Full deconstruction of Royal Match's success
Royal Match is redefining mobile gaming with revenue nearing $3 billion. But what strategies can drive similar results for other brands?
Which Capybara Go! store page converts better — and why?
Emhance analyzed how changes to Capybara Go!’s app store page impact conversion, comparing the pre-launch version with the final release.
High-Impact Ads for Mobile Games
Is there a formula for a high-performing game ad that reduces CPI and boosts ROI? We've identified best practices by analyzing over 3,000 creatives annually.
Monetization secrets for FTUE
Built from a joint teardown with AppMagic market data and Emhance’s emotion-intelligence playtesting, this ebook shows what actually drives early conversion (and what quietly kills it).