Sensemitter is now Emhance.
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Our latest reports and research
How Players' Emotional Response Impacts Game Ad Performance
Despite shorter attention spans, 60-second mobile game ads continue to drive strong install and click-through rates. Our Royal Match study shows surveys miss the difference, while emotional engagement data explains why the longer format works.
Call of Duty: Black Ops 7 teaser analyzed by emotion Al and eye-tracking
Emhance tracked how Call of Duty fans and newcomers react differently to the Black Ops 7 teaser – revealing the hidden psychology behind a $30B franchise's marketing approach.
Full deconstruction of Royal Match's success
Royal Match is redefining mobile gaming with revenue nearing $3 billion. But what strategies can drive similar results for other brands?
Which Capybara Go! store page converts better — and why?
Emhance analyzed how changes to Capybara Go!’s app store page impact conversion, comparing the pre-launch version with the final release.
High-Impact Ads for Mobile Games
Is there a formula for a high-performing game ad that reduces CPI and boosts ROI? We've identified best practices by analyzing over 3,000 creatives annually.
Monetization secrets for FTUE
Built from a joint teardown with AppMagic market data and Emhance’s emotion-intelligence playtesting, this ebook shows what actually drives early conversion (and what quietly kills it).