Sensemitter is now Emhance.
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Decades of research shows that physiological data can reveal moments missed by surveys and observation. Until now, applying these methods in games meant lab setups, specialist hardware, and slow analysis. Emhance AI makes these signals usable in real playtests, without labs or complex setups.
Locate experience breaks, prioritise probes, and align stakeholders on what evidence supports a change.
Regular Approaches Alone
Depends on recall and verbalisation after the moment
Hard to isolate the exact second where experience shifts
Lab-grade biometrics require rigs, cost, and specialist interpretation
Manual review cycles slow down production decisions


Second-by-second evidence tied to game events, with pre-cut clips to easily zoom in on specific patterns across players
Camera-based capture without lab rigs or intrusive setup
Automated decoding to surface peaks, drop-offs, and confusion zones
Outputs designed for triangulation and stakeholder alignment
Designed to fit existing research practice: define questions, run natural play, review moment-level evidence, then triangulate with your qualitative and behavioural data.

Define the research question
Frame hypotheses, tasks, and success criteria (usability, comprehension, pacing, or response to change).

Run natural playtests
Recruit from your audience or panels by GEO and genre. Players test on their own devices at home.

Capture activation & attention
Camera-based signals combined with interaction paths to preserve moment-level context.

Automated decoding
Identify peaks, drop-offs, and confusion zones, then align them to events and UI states.

Interpret and triangulate
Get access to all interviews, raw data and surveys, allowing you to check against telemetry and usability notes.

Build a research library
Store protocols and outcomes to compare builds, features, and audiences over time.








