Emhance is live — a platform built to help game teams understand how players actually experience their ads and gameplay. In this video series, we walk through how to set up studies, interpret results, and translate emotional data into practical creative and product decisions.

What Emhance does

Emhance applies AI-driven facial analysis and gaze tracking to measure player reactions in real time. Whether you are validating pre-launch concepts, testing live UA assets, or diagnosing early-session gameplay, the platform captures moment-by-moment emotional and attentional responses that traditional surveys miss.

You can create a project in minutes: define your target audience, upload your assets or build, and receive a structured emotional performance report within days. The dashboard:

• Surfaces patterns in engagement across the session

• Compares high- and low-performing creatives side by side

• Identifies gameplay moments that attract attention or create friction

• Connects emotional response to optimisation levers such as retention, engagement, and CPI efficiency

Analysing ad creatives with emotion-first AI

The first video focuses on creative testing. It shows how to:

• Upload video or static ad variants

• Define audience segments aligned with your UA strategy

• Benchmark multiple creatives against each other

Instead of relying solely on CTR or install rates, you see how viewers react second by second. This makes it clear which hooks sustain attention, which scenes lose impact, and where edits can meaningfully improve performance.

Running full playtests with emotion tracking

The second video covers gameplay testing. It demonstrates how to:

• Structure a full playtest project around clear hypotheses

• Capture synchronised screen recordings and facial data

• Isolate frustration points, cognitive overload, and comprehension gaps

Emotional mapping highlights not just where drop-offs happen, but the experiential reasons behind them. That clarity supports more confident design decisions before changes reach a live audience.

Early access offer: test, iterate, measure the shift

Launch your first ad creative study on app.emhance.ai before June 30 and receive a second follow-up test at no additional cost.

This allows you to measure how player engagement changes after you refine your creative. The offer includes:

• Dedicated analytical support

• A structured summary presentation for each study

• Clear, prioritised recommendations

The goal is straightforward: replace guesswork with observable player response, then iterate with precision.